The March and October auctions are two days of fun-filled activity on-air. 

Online promos for the next auction begin as soon as the current auction has finished.
(See Online Auction Promo)

Thirty days prior to the new auction, a website listing for your business, product or service is available for all to see.  On air promos for your product or business are aired prior to the auction.  
(See Eagle Radio Auction Item Descriptions & Online Auction Item Descriptions- Preview Site)

 

On auction day, our announcers describe your product or service on air during the hour it has been assigned.  Bid takers then answer the calls and take the bids.  Your product or service will be discussed on air during this hour until sufficient bids have accumulated to close out the item. (See Eagle Radio Auction Hourly Listing)

 

  After the item is closed out, bid confirmers call back the top 2 or 3 bidders to finalize bids.

All items are closed out before reaching retail.  So,

Nobody Pays Retail. 

Auctions require the services of every staff member, either on air, taking bids, confirming calls, website maintenance, or managing online during the auction.

 

The Online Summer Auction offers the convenience of an online format

Online promos begin after the last auction with the item website listings appearing 30 days before the summer auction.  On air promos for your product or business run before the auction.  On the auction start date, an additional bidding website is activated for bidding purposes. (See Online Auction Bidding Site) The item website remains available to view all auction items, not just those available during the current segment.  (See Online Auction Item Descriptions-Preview Site)